I hate been late to the internet party. I pride myself in wielding the internet. My knowledge is bounded only by the knowledge of the internet. So I hate it when I hear about some big meme or internet sensation long after it has passed.
Last week I spent a couple days catching up on things I missed on the internet. I found one called Chocolate Rain.
I found a reference to it while perusing Encyclopedia Dramatica which is basically a wikipedia for the cesspool of the internet. The heart of said cesspool being , which in itself has an interesting history.
So this guy named Tay Zonday is an aspiring singer/musician and has made a bunch of songs with cheesy melodic background music and one of them is called “Chocolate Rain”. Somebody on 4chan decided to tell everyone on 4chan to “raid” the youtube video to make it popular. And when someone suggests something funny, most of 4chan goes along with it. So overnight it garnered tens(maybe hundreds?) of thousands of hits and once something on youtube catches fire, it really explodes and never really dies down, mainly due to the nature of everyone clicking on videos that are already popular.
In case you didn’t get the references, “Chocolate Rain” refers to racism.
Dr Pepper caught wind of the phenomenon and made a properly produced video for a song called “Cherry Chocolate Rain” to promote their new Cherry Chocolate Dr Pepper.
Here’s another one called “Explode”. He actually has a bunch of other songs but I think this is one of the better ones.
